Sēd Communications Is Now Fissler's U.S. Creative Agency
We are excited to announce our new client partnership with Fissler, a renowned German brand recognized for its performance cookware. As Fissler prepares to expand into the U.S. market in 2024, Sēd Communications is ready to bring innovative ideas and seasoned expertise to the table.
At Sēd, we believe in creating eruption, not just disruption. Our approach is to reorder leadership in the category by leveraging Fissler's newness, innovation, and understanding of consumer needs. Fissler's dedication to crafting exceptional products, combined with our focus on challenging existing codes and conventions, sets the stage for a transformative journey in the premium cookware market.
James McArdle, U.S. Managing Director at Fissler, shares his thoughts on the partnership: "At Fissler, we take pride in our commitment to precision and excellence as leaders in the premium cookware market. What attracted us to Sēd was their point of view around category eruption – breaking the existing codes and conventions of a category to differentiate ourselves. We are excited to collaborate with Sēd and to utilize their creativity as we push more aggressively into the US market and can’t wait to share the new campaign."
Sēd's approach to differentiation, combined with our deep understanding of emerging trends and consumer insights, creates a strong partnership that will drive Fissler's success in the U.S. Our team is ready to put a spotlight on Fissler's leadership in innovation, which has earned the prestigious Red Dot Award for design numerous times.
Loretta Markevics, Founder of Sēd, shares her excitement about the partnership: "We are elated to join forces with an iconic global brand like Fissler. Our focus at Sēd is launching new brands and quickly making them household names. Although Fissler, founded in 1845, is far from a new brand, they have committed to expanding in the U.S. market, and we are thrilled to partner with them on this phase of their journey. Our team’s robust experience in the technology, sustainability, and luxury space allows us to bring strategic insight, creativity, and innovative thinking to Fissler as they develop this market."
Fissler's new line of high-performance cookware will debut at The Inspired Home Show in Chicago later this month, alongside the reveal of Sēd's first campaign for the brand. The essence of the Sēd name lies in the transformative journey of nurturing small seeds of ideas into vibrant and meaningful growth. Founded on this principle, we look forward to the fusion of expertise and innovation as Sēd Communications and Fissler embark on a journey to redefine the culinary landscape in 2024.
Stay tuned for updates on this exciting partnership and the upcoming campaign that will showcase Fissler's innovative products and their commitment to precision and excellence in the premium cookware market.
