“Watering everyday on a seed results in fruitful faith.”

— Rupal Asodaria

Creating breakthroughs for startups: Alternative energy

Clean energy companies are building a sustainable tomorrow. But making your company’s mission heard requires strategic communications fine-tuned for this emerging landscape. Despite being around for many years, the energy sector, because it is highly technical, is still not well understood by potential target audiences, meaning brands and companies must find the sweet spot of communication between educating and selling with marketing and PR campaigns and messaging. 

We’ve helped innovative renewable brands tell stories and drive real change. We understand the emerging landscapes of solar, wind, geothermal, energy storage, EV charging, and more, inside and out.

At Sēd Communications, we offer the precise services purpose-driven energy companies require to cut through the noise, galvanize support among key audiences, and lead the transition to clean power. This is a critical time for its growth. We know the category and how to put startups on the map. We recently relaunched the Renogy brand and launched Renogy X, its residential solar offering. We also helped launch Revoy, an innovation that turns semi trucks into hybrids with a big splash in Fast Company, with an innovation award to follow.

Our team of marketing and PR experts has a deep understanding of the off-grid and sustainability market and a keen eye for the trends shaping its future. We know how to craft narratives that showcase your products' quality and innovation and tap into the deeper values and aspirations of your target customers.

What follows are recent case studies that showcase some of our experience and an overview of the capabilities we can put to work for your brand.

  • Brand Positioning & Narrative Development

    Brand Positioning & Narrative Development

    We uncover what makes your sustainability solution unique and develop compelling narratives that inspire action across key audiences.

    • Brand positioning

    • Brand messaging architecture

    • Brand narrative for third-party storytelling on your behalf

  • Creative Development

    Creative Development

    We create stunning creative campaigns that align with your brand and sustainability mission.

    • Brand identity

    • Creative concept development

    • Creative assets across mediums

      1. Advertising

      2. Social content

      3. Tradeshow assets

      4. Retail POS and Collateral

  • Public Relations

    Public Relations

    We build visibility and credibility through strategic campaigns tailored for the renewable space.

    • Media relations

    • Publisher + influencer affiliates

    • Influencer marketing

    • Sponsored content

  • Clean Energy Community Building

    Clean Energy Community Building

    We help you meaningfully engage audiences online to promote advocacy and adoption.

    • Multi-platform social strategies

    • Renewable energy content

    • Community management

    • Expanding reach + engagement

  • B2B Communication

    Customer communication should not be an afterthought. We know how to create breakthrough customer communication that will grab their attention and drive leads and sales.

    • Sales materials development

    • CRM

    • LinkedIn strategy & execution

    • Trade show assets

    • Customer targeted content

We also offer in-house research and analytics services and have strategic alignments with agency partners in paid media, events, and AI who are extensions of our core team.

Below are examples of some of our work and results.